Fwix is used to geotag content on the web. This allows users to add location based relevancy to the content on their web pages. Users who geotag their content using Fwix are added to a larger network that includes 50 million unique users each month. Location based tagging also allows users to obtain more revenue from location specific advertising. Visitors to the Fwix website can search for specific businesses and access their company profiles. The company profile includes the business name, phone number, address, website, an embedded Google map and the ability to leave comments through Facebook. Visitors can also switch to other cities by providing a zip code or city name in the drop down box provided. The site’s most popular city searches include New York, San Francisco, Chicago, Los Angeles, Baltimore, Dallas and Seattle.Show more screenshots »
Fwix was founded in October of 2008. The concept was born out of the mind of Darian Schirazi. The original version of Fwix was intended to filter news and data on the web using location criteria. The Fwix team decided to move the project in a different direction and focused instead on geotagging that covered blogs, websites, news resources and social media. The company is based out of San Francisco, California. Fwix is financially backed by Blue Run Ventures. Fwix changed its business model and name in May 2012. The company is now called Radius (www.radiusintel.com).
Fwix applies geotags to web content. This is a helpful service that is not offered by many. Users can apply more relevancy and value to the content they publish by giving it geographic significance. The application allows business owners and marketers to apply offline importance to their online content.
Fwix is colorful, but never crosses the line into the realm of gaudy. The website features a bright orange color scheme that works along with the tidy layout to allow users to navigate easily. A place search bar is presented in the upper, right hand corner of the homepage so user can get started right away. It takes only a few moments to learn how to find businesses on Fwix. Each company listing is equally as organized, using tabs and a spacious design. A few advertisements are positioned throughout, but they do not get in the way of the user’s experience.
Visitors are not required to create an account to search for places on Fwix. The business pages include a Facebook comments area that will require a Facebook login to access. Users who are not commenting can still access all the same information without using their social networking account. Users who own websites or businesses that they would like to add to the Fwix database can click the blue “Learn More” button along the left hand side. The bottom of the following page includes a sign up form to request access to the Fwix beta program. The form asks for a name, email address and website.
All visitors can access the Fwix database for free. There are no charges for searching business listings or accessing information. The user can leave comments through their Facebook profile for free as well. Some features are still in beta. These may require a payment later on, but are geared more toward business owners rather than casual internet users.
Fwix.com is a helpful resource for anyone who owns or markets websites and businesses. The application allows business owners to add geographic references to their content, giving it more value for the end user. The website is easy to explore, with neatly designed company profiles and information for website and business owners.